The University of Wisconsin-Whitewater Bookstore and Textbook Rental provides for students’ academics and student life experiences. The diverse selection of textbooks, trade books, collegiate apparel, gifts, and academic supplies reflects the university’s commitments to each individual student.
As a marketing and graphic design coordinator for the university’s independent bookstore and textbook rental, I developed and implemented the structured brand for the department. This includes website development, social media marketing, coordinating promotional events and sales, and directing interior design and permanent signage. I managed design approvals with vendors, their art departments, and licensing department to approve designs and make sure everything was in line with our target audiences. Our vendors included JanSport, Under Armour, Champion, Nike and other competitive brands.